One of the biggest challenges in this project was to present Pates Experts with an entirely new, fresh, and modern identity. In this project, I was not only responsible for creating the concept and the overall layout, but I was also actively involved in the implementation. From the very beginning, it was an exciting journey to truly understand the company and its core values, and to translate these into a visual language that elevates the brand to a whole new level.
One of the biggest challenges in this project was to present Pates Experts with an entirely new, fresh, and modern identity. In this project, I was not only responsible for creating the concept and the overall layout, but I was also actively involved in the implementation. From the very beginning, it was an exciting journey to truly understand the company and its core values, and to translate these into a visual language that elevates the brand to a whole new level.
User experience focus
It was particularly important for me to develop a design that resonates with the target audience while clearly highlighting the unique qualities of Pates Experts. To achieve this, I worked closely with the team, engaged in in-depth conversations, and identified what truly sets the company apart. Step by step, this led to a holistic visual concept that is reflected in every detail—from the color scheme and imagery to the typography and overall user experience.
User experience focus
It was particularly important for me to develop a design that resonates with the target audience while clearly highlighting the unique qualities of Pates Experts. To achieve this, I worked closely with the team, engaged in in-depth conversations, and identified what truly sets the company apart. Step by step, this led to a holistic visual concept that is reflected in every detail—from the color scheme and imagery to the typography and overall user experience.
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